The Four S’s of Paint Color

When working with clients to develop a color palette for their homes, I am often met with the sentiment “I don’t want my house to look like a clown house.”  These clients fear color.  As a trained artist and color expert, I use the four S’s to help them select what will be their ideal color solution.

Simplicity, Strength, Sizzle, Sophistication These Four S’s have been used for decades as the foundation in graphic design, interior design, architecture and most creative fields. In each category the S’s might differ somewhat, but the general idea remains the same. 

Simplicity – The simpler something is, the longer its life. When things are simple we do not tire of them as quickly. If you do not plan to paint for another 20 years, consider choosing this path. An example of this is a monochromatic color palette. Simple does not necessarily mean all white or beige.

Strength – This can mean something different for each person. For paint it means a bold, saturated paint color. 

Sizzle – Some people just like things that are exciting – colors that create energy. Complementary and analogous colors can also create this color energy.

Sophistication – In the paint world this can also be defined as classy, refined or elegant.

Sophisticated color does not shout at you, and does not stand in opposition to its furnishings. These colors usually fall into the mid-range of intensity.

America’s Color Consultants Collection of Real Life Paint Colors

From Left to right: Bohemian Lace (HGSW-4052); White Diamond (BM-OC-61); Pure White (SW-7005); Alabaster (SW 7008).
From Left to right: Mindful Gray (SW-7016); Revere Pewter (BM-HC-172); Classic Gray (BM-OC-23); Collingwood (BM-OC-28).
From Left to right: Antique Glass (BM-CSP-695); Sea Salt (SW 6204); Borrowed Light (Farrow & Ball); Aleutian (SW 624l).
From Left to right: Full Moon (SW 6679); Napery (SW 6388); Behr P270-2 September Morning; Kilim Beige (SW 6106).
From Left to right: Urbane Bronze (SW 7048); Grizzle Gray (SW-7068); Stargazer (SW-9635); Lichen (Farrow & Ball). 
From Left to right: First Light (BM 2102-70); In Bloom (Magnolia), Dune Grass (BM 492); Behr RD-W14 Aria Ivory.

Sherwin-William paints are indicated as SW, and Benjamin-Moore as BM. 

Happy New Year!  It’s that time when all the new paint “colors of the year” have been revealed.  And there is a hue for everyone!  There are soft, muted colors, colors born in nature, bold colors, and dark, moody colors.  You can easily Google “Paint Colors of the Year 2021” and find links (and lengthy tomes) from all the popular paint manufacturers.  Some of these colors will prove to be trendy – lasting 4-8 years in popularity, and several will prove to be a fad – out of favor in just a year or two. 

Many of the shades you see among the major players were developed in coordination with the home decor and furnishings industry several years ago.  That’s why you find lots of items that “match” among those manufacturers in any given year.  The past several years have seen the continuation of the neutrals trend with the current favorite, gray, now moving from the cooler shades toward the warmer ones being referred to as “greiges”.

America’s Color Consultants often work with people who have had their current furnishings from “a few”  to “many” years and more often than not, want a refresh as opposed to a total home redo.  Consequently, we are working with fabrics and colors that are not currently “on trend.”

When a client wants a more “modern” color (currently meaning gray) we see which of the beautiful neutrals on the market will work best with their rugs, drapes, furniture, light sources, etc. Because grays are actually black and white paints tinted with color, there is a gray shade of every color. 

Over the past 15 years ACC has consulted hundreds of times with homeowners and small businesses and enjoyed the insights of national paint manufacturers and local paint stores, realtors and home owners. We have put together our first ACC Collection of Real Life Favorite Paint Colors (ours and our clients!).  A few are personal favorites and colors we would love to spec for someone with bold ambitions; others have proven to be very popular for those planning to sell their properties in a few years; changing from a bright to a neutral; and several are those colors that have proven time again to be both popular and tried and true for clients on the east and west coasts. 

Color is SO subjective and there are many factors that are considered when searching for a new paint color.  We never push our own personal preferences, but when asked we certainly offer them! Our job, of course, is to educate our clients, guide the process, and assist in identifying the color that makes them say “YES – that’s it!”  Experience, product knowledge and industry familiarity make us a valuable tool in your home improvement arsenal!

America’s Color Consultants Real Life Color of 2021 is Agreeable Gray (SW 7029).

While the name of this shade may elicit a yawn, and suggests it is neutral to the point of non-existence, nothing could be further from the truth, in our opinion.

This versatile shade of greige is happy to play with everyone.  A medium light shade, it has an Light Reflective Value of 60, so it reflects a fair amount of light, but won’t wash out, and looks great with white or natural wood trim.  It works well in any room with any furniture style and loves complementary earth tones. It can stand up to bold accent colors, too. It can comfortably be used in one room or the entire house. It has been a popular choice for all these reasons for the past 10 years with our clients and shows no sign of slowing down any time soon.

Accent Walls

With  design trends that are more modern and neutrals maintaining their popularity, accent walls are a good way of accentuating artwork or a fireplace or just adding a surprising jolt of color. An accent wall is a wall painted in a different color than the rest of the room. Usually a contrast to the predominant room color, it could also be a similar color but with a different pattern. Wood, tiles or wall paper can provide that beautiful contrast. There are numerous products on the market now that can serve the purpose.

Random Lengths Butternut Brown Vintage Shiplap Planks

Be careful though – an improperly created accent wall could make the room feel smaller. It’s a safer bet to use accent walls primarily for living rooms or family rooms, rather than smaller rooms such as bedrooms. However,  a properly done accent wall behind the headboard of the bed can work very well. An adventurous homeowner could even choose to have two accent walls:  multiple accent walls create an accented space. But it would be best to make sure the colors work particularly well together: if the accent colors are fighting each other for attention,  then the effect could range from odd to atrocious!

Behr M420-4 Jade Mountain Accent Wall

Why are Porch Ceilings Painted Blue?

Ceiling painted BM Smoke 2122-40.

The legend of Haints Blue: In the south it was common to paint porch ceilings blue to protect the house from evil sprits. The Gullah people passed along this tradition. In the Gullah culture of the South , ceilings and sometimes doors and shutters were painted blue to symbolize water or sky. According to folklore evil spirits and haints, pronunced “haunts,” would be either be tricked by the sky or the blue symbolized water which they could not cross. Blue glass bottles were also hung in trees to trap haints.

In the past Haint Blue was mixed with milk paint formulas using lime and crushed indigo plant pigments. Today many people use pale or dusty hues but there is no standard color. The color ranges from light blues and blue greens to darker shades and gray blues.

BM Icy Moon Drops 2056-70
SW Atmospheric 6505