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Purple is the color of royalty, dating back for centuries.

But why? Was it the vivid hue, the stately but sedate shade? Or was it simply a matter of rarity that made purple exclusive only to sovereigns?

Back before modern paints and dyes were discovered, the only way to get that signature purple color was to open up a rare sea snail named the Bolinus Brandaris and extract the purple essence- it can take over 250,000 of these mollusks to get one ounce of usable dye, making clothes dyed with ‘Tyrian Purple’ cost more than most people earn in a single year. This trend continued throughout the years, with other restrictions such as Queen Elizabeth the first forbidding anybody other than royalty from wearing purple.

 

It was only in 1858 when a synthetic purple dye was created by accident, when a chemist was attempting to find an anti-malaria drug, only to realize that the compound dyed clothes in a purple hue. This allowed the market for purple to spread like a drop of violet dye on a white cloth. But the connotations of purple being a rich color reserved for the rich remained.

Nowadays, you can simply buy purple paint places such as Benjamin Moore, Sherwin Williams and local hardware stores, for that touch of nobility in your house.

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Five Franchising Misconceptions

Misconceptions 1- Franchises discourage creativity/freedom

While franchises create the basic framework for a business, that doesn’t mean they would micromanage all decisions that the franchisee makes.  In fact, most of the day to day dealings are up to the franchise owner, including who they hire/fire, where they advertise, what events they host, or any other similar details. The guidelines put in place by the franchise aren’t there just to tell people what to do – they’re tried and proven methods for success. Many of the guidelines are put in place to maintain the franchise brand.

Misconceptions 2- Franchises are too expensive

While the startup costs for certain franchises can be expensive – even exorbitant – that doesn’t mean all of them are: the price is much less if you’re operating a home- or service-based franchise rather than opening a chain restaurant, for example. Besides, the most common occurrence in franchising is a one-time franchise fee which is used to set-up and train the new franchisee. An additional royalty paid to the franchisor is also required. Royalties support the cost of additional back office services provided for the franchisee.

Misconceptions 3- Franchises are not small businesses

Most people want to support small businesses over big ones, and that’s great! Support the local businesses run by people in the community. However, that often does include franchises- just because there’s a bigger corporation involved farther back in the start of the company, doesn’t mean the local chapter of it isn’t owned by a mom and pop couple who wanted some support starting out.

Misconceptions 4- Franchising only applies to fast food

This is patently untrue. While the most visible franchises out there are fast food restaurants like McDonalds and Dairy Queen, that doesn’t mean every franchise is built from milkshakes and French fries. There are pest control, house cleaning and even doggie day care franchises. If the business in question is a chain, then the chances are that it may also be a franchise.

Misconceptions 5- Having a franchise will instantly make you rich

In many ways, being a part of a franchise is a lot like taking a short cut in building your business. A lot of the trickier parts are already set up from you, and there is built in support and ways to make it work, but it doesn’t mean every franchise location is successful. It takes hard work and determination to make a business successful, even if you have a franchise backing you up. Are you ready to put in the work?

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What Color to Paint Your Bedroom?

The bedroom is one of the most important rooms in your house. It’s where you start and end your day: and, the first and last thing you see is your bedroom walls. While it may not seem important, the color of the walls you stare at as your drift into sleep can change the way you sleep. Not all colors are created equal when it comes to helping you sleep, and some colors can even hurt your chances of getting a restful slumber.

When it comes to calming colors, blue is the best for sleep. Studies showed that people with blue bedroom walls get 7 hours and 52 minutes of sleep a night on average, and 60% of the people in the study found that they woke up happy. Gotta love that! Pastel shades of yellow, green, silver, and orange are also good colors for sleep.  There are other ways to prep your bedroom for sleep. Flat paints are also good for sleep, compared to a glossy finish, and complementary colors are the best when choosing accent colors.

Research says that the color purple may inhibit sleep. While it stimulates creativity, purple also causes more nightmares and only gives an average of 6 hours of sleep. Grey, brown, and red are also poor choices for a bedroom, although there is nothing wrong with these colors for other rooms in the house.  For those of you who love purple use it in your bedroom in a pastel shade, such as Sherwin Williams (SW) Silver Peony SW 6547 instead of SW Clematis SW 6831.

Silver Peony SW 6547

 

 

 

SW Clematis SW 6831
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Spring In DC

Cherry blossoms are blooming, all through DC, and with them the cherry blossom festival is in full swing. Stalls are sprung up full of fun food and Japanese souvenirs, shows combining traditional arts and modern music, and events ranging from ‘Art Blooms at Mosaic District’ to the ‘Sakura Matsuri Japanese Street Festival’. All while the icon pink petals rain down upon the fairgoers.

The cherry blossoms first arrived in DC on March 27th, 1912, as a donation from the mayor of Tokyo to celebrate the friendship between America and Japan, and after over a century, the tradition is still going strong- although even Mayor Ozaki couldn’t imagine the result of his thoughtful gift.

While the National Cherry Blossom Festival is the largest and oldest of cherry blossom celebrations, it isn’t the only one in America. The International Cherry Blossom Festival is located in Macon, Georgia, and involves an airshow and an international food fair. The North Carolina Cherry Blossom Festival is in San Francisco and features both a film festival and a ‘Mikoshi Purification Ceremony’. Major locations from NYC to Philadelphia boast their own cherry blossom festivals.

Of course, the way to have the cheer of the cherry blossom festival at all times is with paint and décor:  Benjamin Moore boasts a soft, sedate shade called ‘Pale Cherry Blossom’ BM 2101-60 (sample shown) as well as a more vibrant ‘Pink Blossom’ BM 2081-40. Other paints, while not named specifically for cherry blossoms, match the beautiful petals- Sherwin William’s ‘Dragon Fruit’ has the exotic flair of the cherry blossoms and ‘Eros Pink’ if you’re looking for that zest of romance. And most brands have that delicate white color that matches the gentle blossoms.

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Product Review

Multi Purpose Tool
What is this tool? It is one of the painting industry’s most versatile tools. Even if you do not paint regularly, this tool is a great addition to your tool box. It has a total of 14 different uses:

Hammer

  1. Flat Head Screw Driver
  2. Phillips Head Screw Driver
  3. Large Hex Nut Wrench
  4. Small Hex Nut Wrench
  5. Convex Scraper
  6. Concave Scaper
  7. Nail Puller
  8. Crack Opener
  9. Chisel
  10. Spackler
  11. Paint Can Opener
  12. Roller Cleaner
  13. Bottle Opener

Most of these tools are very common; a few may not be. #9 for example, is used when painting a corner edge. You run the tool down the corner edge and it creates an invisible groove that your paint brush then follow, allowing you to paint a straight line without tape. For #13 the roller cleaner, use this edge to scrape excess paint off your roller before washing.

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2019 Color Of The Year

PPG Paints – The Power of Nature “The restorative power of nature is important in society now more than ever,” explains Dee Schlotter, PPG senior color marketing manager. “Night Watch” (PPG1145-7) is about bringing the healing power from the outdoors into your home through color. The dark green hue pulls our memories of natural environments to the surface to recreate the calming, invigorating euphoria we feel when in nature.”

Behr – EMBRACING REIMAGINATION – The 2019 Behr Color of the Year, Blueprint S470-5, is an honest, approachable color that conjures up the blueprints that builders rely on to bring architectural designs to life. Blueprint creates a space where you can build your own reimagined life–where awareness of what we want to build for ourselves can transform into action.

Benjamin Moore – Calm, composed and effortlessly sophisticated, Benjamin Moore’s Color of the Year 2019, Metropolitan AF-690, exudes glamour, beauty and balance. Metropolitan AF-690 is supported by Color Trends 2019, a coordinating palette of 15 harmonious hues.

Sherwin Williams – A warm terracotta color with ancient, elemental roots. SW 7701 Cavern Clay is a nod to midcentury modern style, but with the soul of the American Southwest, which together creates a desert modern aesthetic.

Dunn-Edwards – has announced its 2019 Color of the Year – Spice of Life – a dark, browned, fire brick red with orange undertones. “Spice of Life is an outgoing, confident hue that adds drama and stimulates the senses,” explained Sara McLean, color expert and stylist for Dunn-Edwards. “It’s a celebration of what makes life interesting and exciting. Spice of Life makes a bold statement with a melding of diverse and global cultural influences.”

Pantone – Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

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Product Review

Why is this ceiling paint pink? 

IMG_0731

This is a great product! How many times have you painted a ceiling just to forget where you have already painted? Painting white on top of white can be a challenge, however this paint eliminates that challenge. It is not as brilliant a white as other ceiling paint, but who will notice.

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When the paint is wet, it is pink. The color helps you know where you have already painted.

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When the ceiling paint dries it is white.

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Why An App Will Never Replace a Color Consultant! 

Will These Paint Colors Work For You in Your Home?

3 color example

Maybe, Maybe Not.

A few weeks ago I received a frantic phone call – “I need help fast! Can you come now?!” It was a Friday evening and it had been a long day: however, I detected desperation in the man’s voice. When I arrived later that evening, the man explained to me he was trying to paint the interior of the house before his wife returned from traveling. The painters were coming in the morning and he needed to buy the paint before they arrived. He had samples painted all over his dining room wall: “I cannot figure out which one to choose.” After a few minutes of discussion, we narrowed down his choices to two color families. From that point, it was just personal preference. He was so relieved that the decision had been made in less than an hour, he still had time to go to the paint store, and the house would be painted before his wife returned. Whew!

While I collected my belongings he asked me if I could help him with one more thing. He had already painted the basement family room, but it looked horrible. His question – “What did I do wrong? I used the paint store’s APP and followed their suggestions.”

Well, from a color theory point of view, the colors were fine if you looked at them on a piece of printed white paper: or on a computer screen they might look appealing in that setting. The problem with the paint manufacturer’s APP is that it is not human – it does not take into consideration your furnishings, the lighting in your home, the light blubs, your age, or your brain and the way you personally perceive color. A computer will never be a human (at least not in my lifetime!).

The colors the APP put together were not paint colors that the average homeowner would or ever should choose to paint on their walls.

At this point the homeowner had already paid the painter, and the work had been completed. My job at this point was how to salvage the project and make it look better. The mistake cost him more money to fix.

Paint store APPs can be fun for ideas: a place to start. The average homeowner paints every 10 years: you want to make the correct decision the first time.

When it comes down to making the final decisions, the $200 – $300 you pay for an expert paint color consultant’s help can ultimately save you thousands.

http://www.americascolorconsultants.com/consultations.html

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Becoming A Color Consultant

susan

I was recently asked by a high school student –

“How did you know you wanted to be a color consultant?”

I was just a little embarrassed to answer, “I didn’t!”

Life takes you down many roads and I was always one to “go with the flow.” One job lead me to another to another… .

I have always been artsy-fartsy. But a horrible art teacher in high school convinced me my talent was subpar and – at the time – I believed him, I guess. I did nothing in the field for 40 years! Of course I tastefully decorated my and my friends’ apartments, and also became a prolific DIYer, but never again played with a color wheel.

Until 10 years ago.

A neighbor with whom I shared a passion for home improvement projects suggested we turn our interest and expertise in that booming industry into a consulting business of sorts. We both had the backgrounds – she was a graphic designer and DIYer and I, a self-taught renovation product specialist. Over several months, we narrowed our focus to paint color selection. In our neighborhood, it was a perfect fit. People were redoing/adding on to their homes and needed help with color selections that would tie the whole house together.

I had recognized that I had a natural talent for color/lighting and mood – the psychology of color – and my years as a public relations specialist made me confident that I could express to my clients “why” a specific color worked for them.

Fast forward 10 years and I now enjoy using my creativity and artistic talents every day. We even refined our business model into a franchise opportunity for others with a similar desire to utilize their artistic skills. Sometimes I think “what if” I had been encouraged by that teacher long ago, and also – why the heck did I even listen to him?! But it’s never too late to recognize your talent – and combine it with your own life experiences – and make a go of it as a business!

If this story resonates with you and you too have an eye for color, maybe paint color consulting is for you. Join us! Check out americascolorconsultants.com/franchise for more information, or call me personally to compare notes (703-362-3131).

Susan Mintz, Co-Founder, America’s Color Consultants

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Your Top 3 Color Consultant Franchise Questions Answered

Matter Note Duplicate Request Question Mark

We get a lot of emails and phone calls about what it means to own an America’s Color Consultants franchise and how to get started. Here are the top three questions we get from those of you looking to supplement your household income with a part-time job, change your full-time career, or give your design degree a competitive (and potentially lucrative) edge.

What does an America’s Color Consultant do?

Think of an America’s Color Consultant as the America’s approachable interior designer; all the color theory, lighting, and home decor experience coupled with the ability to help homeowners get the most out of what they currently have. Our consultants use their experience and expertise to identify what colors their clients are attracted to, what colors would make the best use of the available space and light, and what colors would bring out the best of their home’s features and furnishings.

Why would someone hire a paint color consultant?

Anyone who has ever attempted to pick out the perfect paint sample knows how much time, money, and energy goes into finding the right color, especially if the color isn’t right after it goes on. America’s Color Consultants remove the stress and mess of paint samples and help mediate color disagreements when couples don’t see eye to eye.

“The home is a crucial part of a person’s identity,” said Florence Jones, co-founder of America’s Color Consultants. “Once you find a color that resonates in a space, it can go a long way to making everyone feel like they belong there.”

What does it take to be a franchise owner?

While there are franchise costs associated with the established branding, marketing, and training, the most important part of being an America’s Color Consultant franchise owner is the passion for home decor, color, customer service, and personal success. Like any entrepreneurial endeavor, you’ll get out of it what you put into it in terms of marketing, customer service, word-of-mouth referrals, passion, and elbow grease.

Our franchise owners enjoy our owner-operated, home-based business model that has the freedom and flexibility without being a traditional brick-and-mortar storefront. “One of the best parts of being part of this brand is that all of us are self-employed, but we don’t work alone,” adds Jones. “We see each other as partners who promote each other, help each other and the industry.”

Have more questions? We have more answers! Click here to get started or stop by our booth at the Women Empower Expo on May 27th, 2017 at the Walter E. Washington Convention Center.