Monthly Archives: February 2016

Color Basics

 What is it?

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It is a Cochineal bug. It has been used as a red pigment/dye since the time of the Aztecs. During the time of the Aztecs it was as valuable as gold. When the Spanish arrived they were in awe, they had never seen anything as brilliant in Europe. It took 70,000 insects to make one pound of red dye. When a new synthetic dye was created in the 1870’s Cochineal lost it’s value overnight.

Cochineal is making a come back. In the search for less toxic dyes, cochineal is now referred to as E120 and is used in lipstick, fabrics and foods.

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Did You Know

Color & Your Brain – Wavelengths of light do not exist as color until we see them. The color that surrounds us is a construction of our brain. Without your eyes and your brain there is no color. These wavelengths are colorless until our brains tell us we are seeing blues, greens, reds, etc. Light enters our pupils, which focuses images onto our Retinas, sensing varying wavelengths. The Retina has three cones. These cones make color a perception. The kind of cone activated by the light determines what color we see. Short wavelengths are colors related to blues, medium related to greens and long relates to red.

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Color Theory

The Psychology of Color – The perception of color is somewhat subjective; however there are some color effects that have universal meaning. Colors can also evoke a range of emotions from good to bad, the Ying & Yang of color. Below are some examples using the primary colors:

Red – bright, warm red color evokes strong emotions. It is associated with love, warmth, and comfort. However it is also considered an intense, or even angry color that creates feelings of excitement or intensity.

Yellow – this bright color is often described as cheery and warm. Yellow is the most fatiguing color to the eyes due to the high amount of light that is reflected. Yellow can also create feelings of frustration and anger.

Blue – described as a favorite color by many people and is the color most preferred by men. Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. However blue can also create feelings of sadness or aloofness.

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Business Opportunity For Women

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Every neighborhood has one, the person you go to for advice on how to fix a leaky faucet or how to reupholster a chair or what color paint is best for the family room. In their neighborhood, Florence Jones was the go-to neighbor for design, technology and how-to for home improvement projects. Susan Mintz was the go-to neighbor when it came to paint color and home renovation. These long-time neighbors and work-from-home moms joined forces in 2007 to join the booming home improvement industry: they combined their creative talents and strengths to create Arlington Color Consultants, and later, America’s Color Consultants, a national franchise for women who want to work for themselves, continue reading.