#businessopportunity – America's Color Consultants

January 20, 2021January 20, 2021

America’s Color Consultants Collection of Real Life Paint Colors

From Left to right: Bohemian Lace (HGSW-4052); White Diamond (BM-OC-61); Pure White (SW-7005); Alabaster (SW 7008).

From Left to right: Mindful Gray (SW-7016); Revere Pewter (BM-HC-172); Classic Gray (BM-OC-23); Collingwood (BM-OC-28).

From Left to right: Antique Glass (BM-CSP-695); Sea Salt (SW 6204); Borrowed Light (Farrow & Ball); Aleutian (SW 624l).

From Left to right: Full Moon (SW 6679); Napery (SW 6388); Behr P270-2 September Morning; Kilim Beige (SW 6106).

From Left to right: Urbane Bronze (SW 7048); Grizzle Gray (SW-7068); Stargazer (SW-9635); Lichen (Farrow & Ball).

From Left to right: First Light (BM 2102-70); In Bloom (Magnolia), Dune Grass (BM 492); Behr RD-W14 Aria Ivory.

Sherwin-William paints are indicated as SW, and Benjamin-Moore as BM.

Happy New Year! It’s that time when all the new paint “colors of the year” have been revealed. And there is a hue for everyone! There are soft, muted colors, colors born in nature, bold colors, and dark, moody colors. You can easily Google “Paint Colors of the Year 2021” and find links (and lengthy tomes) from all the popular paint manufacturers. Some of these colors will prove to be trendy – lasting 4-8 years in popularity, and several will prove to be a fad – out of favor in just a year or two.

Many of the shades you see among the major players were developed in coordination with the home decor and furnishings industry several years ago. That’s why you find lots of items that “match” among those manufacturers in any given year. The past several years have seen the continuation of the neutrals trend with the current favorite, gray, now moving from the cooler shades toward the warmer ones being referred to as “greiges”.

America’s Color Consultants often work with people who have had their current furnishings from “a few” to “many” years and more often than not, want a refresh as opposed to a total home redo. Consequently, we are working with fabrics and colors that are not currently “on trend.”

When a client wants a more “modern” color (currently meaning gray) we see which of the beautiful neutrals on the market will work best with their rugs, drapes, furniture, light sources, etc. Because grays are actually black and white paints tinted with color, there is a gray shade of every color.

Over the past 15 years ACC has consulted hundreds of times with homeowners and small businesses and enjoyed the insights of national paint manufacturers and local paint stores, realtors and home owners. We have put together our first ACC Collection of Real Life Favorite Paint Colors (ours and our clients!). A few are personal favorites and colors we would love to spec for someone with bold ambitions; others have proven to be very popular for those planning to sell their properties in a few years; changing from a bright to a neutral; and several are those colors that have proven time again to be both popular and tried and true for clients on the east and west coasts.

Color is SO subjective and there are many factors that are considered when searching for a new paint color. We never push our own personal preferences, but when asked we certainly offer them! Our job, of course, is to educate our clients, guide the process, and assist in identifying the color that makes them say “YES – that’s it!” Experience, product knowledge and industry familiarity make us a valuable tool in your home improvement arsenal!

America’s Color Consultants Real Life Color of 2021 is Agreeable Gray (SW 7029).

While the name of this shade may elicit a yawn, and suggests it is neutral to the point of non-existence, nothing could be further from the truth, in our opinion.

This versatile shade of greige is happy to play with everyone. A medium light shade, it has an Light Reflective Value of 60, so it reflects a fair amount of light, but won’t wash out, and looks great with white or natural wood trim. It works well in any room with any furniture style and loves complementary earth tones. It can stand up to bold accent colors, too. It can comfortably be used in one room or the entire house. It has been a popular choice for all these reasons for the past 10 years with our clients and shows no sign of slowing down any time soon.

January 7, 2020January 7, 2020

The Age of Creativity

Going into a new decade, I am observing a strong movement towards “creativity”.

We are living in the Modern Era, which has included the Space Age and the Dot Com era, both based on science and technology. During the last 20 years I feel the Arts have been disregarded. Five years ago a guidance counselor at my son’s high school told him there was no point in taking an art class, because there are no jobs in art. I was horrified! Everything around us is, was or will be created by an artist: the computer you use, the car you drive, and even the label on the can of tomatoes you buy, all were designed by an artist.

Lately we are beginning to recognize this creativity. You can see it all around you. Paint colors for homes are no longer just shades of white or beige. Paint manufacturers are putting more time and money into promoting paint colors: everyone has a “Color of the Year.” We are seeking out more creative and unique products for our homes. Food products are more creative in stores, and presentation, in addition to taste, is an important element at restaurants.

In our era of shrinking job stability and stagnant wages, people are finding ways to generate additional income through their creativity. A “side hustle” is a common second or even third job. Creative sites such Etsy.com offer unique creations such as this Starry Night Birdhouse or Fantasy Hoof Boots . Visit your local farmers market and you will see that we are even becoming more creative in our local food products such as Immortal Mountain Chocolates.

If you have a creative urge, but don’t know where to start, a subscription to a site like mybluprint.com might be the answer. With on-line tutorials in everything from quilting and photography, to jewelry making and cake decorating, it is a fun way to exercise your creative muscles. Perhaps you caught the competition “Making It” hosted by Amy Poehler and Nick Offerman. The goal of the show was simple: to encourage everyone to “Make It”! It was a “Project Runway”-styled show for crafts people with different skills and backgrounds in which the makers were given projects to create each week. The variety of creative skills and imagination on display was staggering: both impressive and inspiring.

Why all this creativity? Perhaps it is the resurgence of concepts such as Ikigai that are driving this new age of creativity. This Japanese concept means “a reason for being.” The word “ikigai” is usually used to indicate the source of value in one’s life or the things that make one’s life worthwhile, the word translated to English roughly means “thing that you live for” or “the reason for which you wake up in the morning.” Read more at en.wikipedia.org.

America’s Color Consultants franchise model fits perfectly into this new trend. We offer a home-based business which you can pursue part time as your “side hustle” by adding creativity back into your life. A great way to start the next decade.

May 1, 2019

What Color to Paint Your Bedroom?

The bedroom is one of the most important rooms in your house. It’s where you start and end your day: and, the first and last thing you see is your bedroom walls. While it may not seem important, the color of the walls you stare at as your drift into sleep can change the way you sleep. Not all colors are created equal when it comes to helping you sleep, and some colors can even hurt your chances of getting a restful slumber.

When it comes to calming colors, blue is the best for sleep. Studies showed that people with blue bedroom walls get 7 hours and 52 minutes of sleep a night on average, and 60% of the people in the study found that they woke up happy. Gotta love that! Pastel shades of yellow, green, silver, and orange are also good colors for sleep. There are other ways to prep your bedroom for sleep. Flat paints are also good for sleep, compared to a glossy finish, and complementary colors are the best when choosing accent colors.

Research says that the color purple may inhibit sleep. While it stimulates creativity, purple also causes more nightmares and only gives an average of 6 hours of sleep. Grey, brown, and red are also poor choices for a bedroom, although there is nothing wrong with these colors for other rooms in the house. For those of you who love purple use it in your bedroom in a pastel shade, such as Sherwin Williams (SW) Silver Peony SW 6547 instead of SW Clematis SW 6831.

January 4, 2019December 12, 2018

2019 Color Of The Year

PPG Paints – The Power of Nature “The restorative power of nature is important in society now more than ever,” explains Dee Schlotter, PPG senior color marketing manager. “Night Watch” (PPG1145-7) is about bringing the healing power from the outdoors into your home through color. The dark green hue pulls our memories of natural environments to the surface to recreate the calming, invigorating euphoria we feel when in nature.”

Behr – EMBRACING REIMAGINATION – The 2019 Behr Color of the Year, Blueprint S470-5, is an honest, approachable color that conjures up the blueprints that builders rely on to bring architectural designs to life. Blueprint creates a space where you can build your own reimagined life–where awareness of what we want to build for ourselves can transform into action.

Benjamin Moore – Calm, composed and effortlessly sophisticated, Benjamin Moore’s Color of the Year 2019, Metropolitan AF-690, exudes glamour, beauty and balance. Metropolitan AF-690 is supported by Color Trends 2019, a coordinating palette of 15 harmonious hues.

Sherwin Williams – A warm terracotta color with ancient, elemental roots. SW 7701 Cavern Clay is a nod to midcentury modern style, but with the soul of the American Southwest, which together creates a desert modern aesthetic.

Dunn-Edwards – has announced its 2019 Color of the Year – Spice of Life – a dark, browned, fire brick red with orange undertones. “Spice of Life is an outgoing, confident hue that adds drama and stimulates the senses,” explained Sara McLean, color expert and stylist for Dunn-Edwards. “It’s a celebration of what makes life interesting and exciting. Spice of Life makes a bold statement with a melding of diverse and global cultural influences.”

Pantone – Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

July 12, 2017

Becoming A Color Consultant

I was recently asked by a high school student –

“How did you know you wanted to be a color consultant?”

I was just a little embarrassed to answer, “I didn’t!”

Life takes you down many roads and I was always one to “go with the flow.” One job lead me to another to another… .

I have always been artsy-fartsy. But a horrible art teacher in high school convinced me my talent was subpar and – at the time – I believed him, I guess. I did nothing in the field for 40 years! Of course I tastefully decorated my and my friends’ apartments, and also became a prolific DIYer, but never again played with a color wheel.

Until 10 years ago.

A neighbor with whom I shared a passion for home improvement projects suggested we turn our interest and expertise in that booming industry into a consulting business of sorts. We both had the backgrounds – she was a graphic designer and DIYer and I, a self-taught renovation product specialist. Over several months, we narrowed our focus to paint color selection. In our neighborhood, it was a perfect fit. People were redoing/adding on to their homes and needed help with color selections that would tie the whole house together.

I had recognized that I had a natural talent for color/lighting and mood – the psychology of color – and my years as a public relations specialist made me confident that I could express to my clients “why” a specific color worked for them.

Fast forward 10 years and I now enjoy using my creativity and artistic talents every day. We even refined our business model into a franchise opportunity for others with a similar desire to utilize their artistic skills. Sometimes I think “what if” I had been encouraged by that teacher long ago, and also – why the heck did I even listen to him?! But it’s never too late to recognize your talent – and combine it with your own life experiences – and make a go of it as a business!

If this story resonates with you and you too have an eye for color, maybe paint color consulting is for you. Join us! Check out americascolorconsultants.com/franchise for more information, or call me personally to compare notes (703-362-3131).

Susan Mintz, Co-Founder, America’s Color Consultants

May 22, 2017

Your Top 3 Color Consultant Franchise Questions Answered

We get a lot of emails and phone calls about what it means to own an America’s Color Consultants franchise and how to get started. Here are the top three questions we get from those of you looking to supplement your household income with a part-time job, change your full-time career, or give your design degree a competitive (and potentially lucrative) edge.

What does an America’s Color Consultant do?

Think of an America’s Color Consultant as the America’s approachable interior designer; all the color theory, lighting, and home decor experience coupled with the ability to help homeowners get the most out of what they currently have. Our consultants use their experience and expertise to identify what colors their clients are attracted to, what colors would make the best use of the available space and light, and what colors would bring out the best of their home’s features and furnishings.

Why would someone hire a paint color consultant?

Anyone who has ever attempted to pick out the perfect paint sample knows how much time, money, and energy goes into finding the right color, especially if the color isn’t right after it goes on. America’s Color Consultants remove the stress and mess of paint samples and help mediate color disagreements when couples don’t see eye to eye.

“The home is a crucial part of a person’s identity,” said Florence Jones, co-founder of America’s Color Consultants. “Once you find a color that resonates in a space, it can go a long way to making everyone feel like they belong there.”

What does it take to be a franchise owner?

While there are franchise costs associated with the established branding, marketing, and training, the most important part of being an America’s Color Consultant franchise owner is the passion for home decor, color, customer service, and personal success. Like any entrepreneurial endeavor, you’ll get out of it what you put into it in terms of marketing, customer service, word-of-mouth referrals, passion, and elbow grease.

Our franchise owners enjoy our owner-operated, home-based business model that has the freedom and flexibility without being a traditional brick-and-mortar storefront. “One of the best parts of being part of this brand is that all of us are self-employed, but we don’t work alone,” adds Jones. “We see each other as partners who promote each other, help each other and the industry.”

Have more questions? We have more answers! Click here to get started or stop by our booth at the Women Empower Expo on May 27th, 2017 at the Walter E. Washington Convention Center.

February 21, 2017

Color Trends

Benjamin Moore’s Color of the Year 2017 As winter ends and spring approaches, the urge to freshen up our home begins – consider purple.

Benjamin Moore’s Color of the Year for 2017 is BM 2117-30 Shadow. I like purple for walls, this purple is very dark, neutral and cozy. Because it is richer purple you would definitely need to be a purple lover to use this color. In this picture purple is used as an accent wall creating a high contrast between the deep purple, the weathered textured wood wall, the white floor and white ceiling.

Need help choosing the perfect purple, contact Americas Color Consultants

November 14, 2016

Why would you not want to save time & money?

Save time and money with a paint color consultant – Scenario – You have made a decision to repaint your house, when you bought your home 5 years ago it was freshly painted an off white. The years have gone by and you have become tired of the off-white. You watch a few DIY home shows and decide, no problem I can do this myself. You head off to your local paint store and find the perfect paint chips take them home and “what were you thinking”? So you head back to the store to try again, and again, and again. Finally you make a decision and you buy a sample pot. You paint a nice neat square on your wall and OMG “it is nothing like the paint chip” so back to the store for another sample pot, and another, and another.

The question is what is your time worth? Not to mention the sample pots? DIY home shows tell you, you can do it, but really do not tell you how to do it. Paint color consultants however, are educated on color and have years of experience. The hours, days and weeks it takes you, it takes a trained paint color consultant just a few hours.

The testimonial America’s Color Consultants gets the most is “The best $250 I ever spent”

August 19, 2016

Why Become an America’s Color Consultant

Transition Time

Summer is ending but fall is coming. Along with the cooler weather fall brings, it’s also a transition time. Summer vacations and summer camps end, and kids go back to school. It doesn’t just have to be a transition for them, it can also be one for the stay at home parent. With the kids back in school, having a job with flexible hours is a great benefit. America’s Color Consultants (ACC) offers just that with our home based business model. Florence and Susan understand the importance of having quality time with your family, but also still wanting to work. Although that may seem impossible, it’s not. With an America’s Color Consulting franchise you can work while the kids are in school and still be on time to pick them up from the bus stop. If you are a mom or dad looking for a flexible work schedule, and have an eye for color ACC may be for you. To learn more about how ACC got started please go to our website http://www.americascolorconsultants.com/story

July 6, 2016

Why Become an America’s Color Consultant

The Best of Both Worlds

“Every job will demand some sacrifice. The key is to avoid unnecessary sacrifice.” — Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead

America’s Color Consultant (ACC) was designed for franchisees to work as much as they can depending on their life and schedule. It’s great for moms who want to stay connected to the working world, while still having time to spend with their children. It is also great for those who only want to work part-time due to other obligations. You should not have to choose between spending time with your family and work, when you could do both. ACC always puts family first. America’s Color Consultants, co-founders Florence Jones and Susan Mintz understand these things and are always available to assist, motivate and emotionally support franchisees as they move along their colorful journey!