Why An App Will Never Replace a Color Consultant! 

Will These Paint Colors Work For You in Your Home?

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Maybe, Maybe Not.

A few weeks ago I received a frantic phone call – “I need help fast! Can you come now?!” It was a Friday evening and it had been a long day: however, I detected desperation in the man’s voice. When I arrived later that evening, the man explained to me he was trying to paint the interior of the house before his wife returned from traveling. The painters were coming in the morning and he needed to buy the paint before they arrived. He had samples painted all over his dining room wall: “I cannot figure out which one to choose.” After a few minutes of discussion, we narrowed down his choices to two color families. From that point, it was just personal preference. He was so relieved that the decision had been made in less than an hour, he still had time to go to the paint store, and the house would be painted before his wife returned. Whew!

While I collected my belongings he asked me if I could help him with one more thing. He had already painted the basement family room, but it looked horrible. His question – “What did I do wrong? I used the paint store’s APP and followed their suggestions.”

Well, from a color theory point of view, the colors were fine if you looked at them on a piece of printed white paper: or on a computer screen they might look appealing in that setting. The problem with the paint manufacturer’s APP is that it is not human – it does not take into consideration your furnishings, the lighting in your home, the light blubs, your age, or your brain and the way you personally perceive color. A computer will never be a human (at least not in my lifetime!).

The colors the APP put together were not paint colors that the average homeowner would or ever should choose to paint on their walls.

At this point the homeowner had already paid the painter, and the work had been completed. My job at this point was how to salvage the project and make it look better. The mistake cost him more money to fix.

Paint store APPs can be fun for ideas: a place to start. The average homeowner paints every 10 years: you want to make the correct decision the first time.

When it comes down to making the final decisions, the $200 – $300 you pay for an expert paint color consultant’s help can ultimately save you thousands.

http://www.americascolorconsultants.com/consultations.html

Becoming A Color Consultant

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I was recently asked by a high school student –

“How did you know you wanted to be a color consultant?”

I was just a little embarrassed to answer, “I didn’t!”

Life takes you down many roads and I was always one to “go with the flow.” One job lead me to another to another… .

I have always been artsy-fartsy. But a horrible art teacher in high school convinced me my talent was subpar and – at the time – I believed him, I guess. I did nothing in the field for 40 years! Of course I tastefully decorated my and my friends’ apartments, and also became a prolific DIYer, but never again played with a color wheel.

Until 10 years ago.

A neighbor with whom I shared a passion for home improvement projects suggested we turn our interest and expertise in that booming industry into a consulting business of sorts. We both had the backgrounds – she was a graphic designer and DIYer and I, a self-taught renovation product specialist. Over several months, we narrowed our focus to paint color selection. In our neighborhood, it was a perfect fit. People were redoing/adding on to their homes and needed help with color selections that would tie the whole house together.

I had recognized that I had a natural talent for color/lighting and mood – the psychology of color – and my years as a public relations specialist made me confident that I could express to my clients “why” a specific color worked for them.

Fast forward 10 years and I now enjoy using my creativity and artistic talents every day. We even refined our business model into a franchise opportunity for others with a similar desire to utilize their artistic skills. Sometimes I think “what if” I had been encouraged by that teacher long ago, and also – why the heck did I even listen to him?! But it’s never too late to recognize your talent – and combine it with your own life experiences – and make a go of it as a business!

If this story resonates with you and you too have an eye for color, maybe paint color consulting is for you. Join us! Check out americascolorconsultants.com/franchise for more information, or call me personally to compare notes (703-362-3131).

Susan Mintz, Co-Founder, America’s Color Consultants

Your Top 3 Color Consultant Franchise Questions Answered

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We get a lot of emails and phone calls about what it means to own an America’s Color Consultants franchise and how to get started. Here are the top three questions we get from those of you looking to supplement your household income with a part-time job, change your full-time career, or give your design degree a competitive (and potentially lucrative) edge.

What does an America’s Color Consultant do?

Think of an America’s Color Consultant as the America’s approachable interior designer; all the color theory, lighting, and home decor experience coupled with the ability to help homeowners get the most out of what they currently have. Our consultants use their experience and expertise to identify what colors their clients are attracted to, what colors would make the best use of the available space and light, and what colors would bring out the best of their home’s features and furnishings.

Why would someone hire a paint color consultant?

Anyone who has ever attempted to pick out the perfect paint sample knows how much time, money, and energy goes into finding the right color, especially if the color isn’t right after it goes on. America’s Color Consultants remove the stress and mess of paint samples and help mediate color disagreements when couples don’t see eye to eye.

“The home is a crucial part of a person’s identity,” said Florence Jones, co-founder of America’s Color Consultants. “Once you find a color that resonates in a space, it can go a long way to making everyone feel like they belong there.”

What does it take to be a franchise owner?

While there are franchise costs associated with the established branding, marketing, and training, the most important part of being an America’s Color Consultant franchise owner is the passion for home decor, color, customer service, and personal success. Like any entrepreneurial endeavor, you’ll get out of it what you put into it in terms of marketing, customer service, word-of-mouth referrals, passion, and elbow grease.

Our franchise owners enjoy our owner-operated, home-based business model that has the freedom and flexibility without being a traditional brick-and-mortar storefront. “One of the best parts of being part of this brand is that all of us are self-employed, but we don’t work alone,” adds Jones. “We see each other as partners who promote each other, help each other and the industry.”

Have more questions? We have more answers! Click here to get started or stop by our booth at the Women Empower Expo on May 27th, 2017 at the Walter E. Washington Convention Center.

Product Review

Ceiling Paint by Glidden

Ceiling paint is designed for your ceilings – Why? It is made as a bright white designed for maximum light reflection. When the light bounces off the ceiling, the brightness of the ceiling white brings more light into your living space. It is also not has high a quailty paint because it does not get exposed to were and tear resulting in a lower cost per gallon.

The challenge with painting your ceiling is being able to see where you have already painted. Glidden solves this challenge. When the paint is wet it is pink, when it dries it is white. How simple.

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www.americascolorconsultants.com

Stencil Instead of Wallpaper

If you have been a subscriber to our newsletter for along time you might remember my product review on this wallpaper.

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I tested it for it’s easy application and hopeful removal. This is an update to that review. Yes, the wallpaper went up very easily, however it was just as hard to remove as old fashion wallpapers. Over the years (about 8 years) my wallpaper became stained and worn. I loved the black on white pattern but it needed to be updated.

Removing the new and improved wallpaper took hours of spraying with vinegar and scraping. Perhaps a more toxic remover would have worked faster, but after all, the claim is that it was easily removable. My guess on why it was so difficult to remove, is when products are created and test in the moment they do not take into consideration what happens to the product over time. In the case of the wallpaper the adhesive bonded with the surface of the wall. The different seasons (heat & cold) most likely enhanced the bond to the wall. When a product is created and tested such as this wallpaper it is applied to the wall then removed a short while later to demonstrate the ease of removal. The shorten time frame does not give the adhesive time to fully bond. The result of the demonstration is a product that is easily removed.

After removing the paper, instead of wallpapering again, I have decided to stencil, then topcoat with a glaze for extra durability. This stenciled design and topcoat should last 20+ years and with the top coat glaze be totaly washable. From my experience you really need to love a wallpaper to commit to using it. When the time comes for a change there will always be the added expense of the removal. Stenciling just requires a coat of paint to cover and change. This stenciling project took about three days despite being a small bathroom. The complexity of the stencil made it difficult to stencil the edges and corners, requiring me to hand paint those areas. If you choose to stencil, a tone on tone design is the least expensive route. The more colors and complexity the more expensive. The cost of stenciling might be more on the front end, but you will not have to pay for the removal.

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Interested in having something stencil, contact us at www.americascolorconsultants.com

5 Tips For Homeowners Who Hate To Pick Out Paint Colors

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Let me know if this sounds like your last paint project. You started with a rough idea and a handful of paint swatches from your home improvement store. You narrowed them down to five colors (three of which your spouse said looked exactly the same). After a couple of days of stewing and asking anyone who entered your home for an opinion, you end up picking the color based on the fact that “Imperial Realm” sounded much more stately than “Original Gray.” And then you slapped a sample up on the wall, only to decide it was much too dark.

And repeat.

As someone who makes her living helping homeowners choose color palettes for their homes, I promise there is a better way. Here are five tips I use in my color consultant practice to help remove the stress in finding the perfect paint color for your home.

#1. There is more than one perfect paint color for your home. Best get this one out of the way quickly. Your color decision is a lot easier to make when you realize there are many perfect choices. Question – which color works with your furniture, your personality, and the light within your home? There will be several shades or hues that will work beautifully, so when you find yourself stewing over two samples, cut yourself a little slack and remind yourself that both will probably look great in different ways.

#2. Look at what you have. I always ask my clients to show me some of their favorite pieces. It gives me a clue about their style, their intrinsic color leanings, and thought process. Before you head out to pick up samples, study the pieces that will share the space. Are there colors you’d like to pick up? Is there a contrasting hue worth exploring?

#3. Toss the paper and grab a brush. Paint swatches are a great way to explore color, but once you have your choices narrowed down to one or two, it’s time to order a sample jar and add a few broad strokes (roughly a 2-foot square should do it) directly to the walls that are going to be painted. For a handful of dollars, you’ll be able to tell whether or not a color works in the space. If you hate it, you’re not out several gallons of paint.

#4. Take your time. Once your samples are up, live with them a few days, especially if you are painting the exterior of your house. Lighting is a huge factor in determining ideal colors, and the best ones will look great at different times of day, both in natural and artificial light. You’ll begin to find that one color will start to look better than the others.

#5. Have fun with it. I always say, if you aren’t having fun with paint samples, you’re doing it wrong (but, then, I love my job). It’s often why my clients hire me in the first place; I can take the intimidating color wheel and break down the process into a beautifully simple solution. In the span of an afternoon, they’ll receive a color palette that was made just for them, and they didn’t have to waste paint or make countless trips to the paint store to get it.

Picking the right paint colors for your home can be a source of stress, procrastination, or anxiety. The above tips should get you started, but if you need help finishing the process, it’s okay to ask for help. Your new favorite wall color is just a phone call and a paint sample away.

Help me pick my paint.

Color Trends

Benjamin Moore’s Color of the Year 2017 As winter ends and spring approaches, the urge to freshen up our home begins – consider purple.

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Benjamin Moore’s Color of the Year for 2017 is BM 2117-30 Shadow. I like purple for walls, this purple is very dark, neutral and cozy. Because it is richer purple you would definitely need to be a purple lover to use this color. In this picture purple is used as an accent wall creating a high contrast between the deep purple, the weathered textured wood wall, the white floor and white ceiling.

Need help choosing the perfect purple, contact Americas Color Consultants

Support the Arts

Artists contribute beauty to our world – despite their beautiful contributions, most artist still struggle to survive. Support your local art programs. If you have an ugly wall, become a patron of the arts, employ your local artists to paint it.

A typical concrete and stucco facade.

before

Then the wall starts to take on a three-dimensional appearance

during

This is Eric, in his element, 30 feet off the ground. He does most of the artwork by himself and researches, paints and designs each project from scratch. His wife Kathy, also an artist, serves as project manager.

After

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Why would you not want to save time & money?

Save time and money with a paint color consultant – Scenario – You have made a decision to repaint your house, when you bought your home 5 years ago it was freshly painted an off white. The years have gone by and you have become tired of the off-white. You watch a few DIY home shows and decide, no problem I can do this myself. You head off to your local paint store and find the perfect paint chips take them home and “what were you thinking”? So you head back to the store to try again, and again, and again. Finally you make a decision and you buy a sample pot. You paint a nice neat square on your wall and OMG “it is nothing like the paint chip” so back to the store for another sample pot, and another, and another.

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The question is what is your time worth? Not to mention the sample pots? DIY home shows tell you, you can do it, but really do not tell you how to do it. Paint color consultants however, are educated on color and have years of experience. The hours, days and weeks it takes you, it takes a trained paint color consultant just a few hours.

The testimonial America’s Color Consultants gets the most is “The best $250 I ever spent”

Color Trends

Noir – Last week I attended the Sherwin Williams ColorMix presentation. The palette of colors which made the biggest impression for me, was the “Noir” collection. It is inspired by night. The darker colors in this collection are not for the meek, however if you have a small space (a powder room or den)  and you would like to be daring these colors are rich and bold. They remind me of rooms I have visited in Europe.

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